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class=\"wp-block-heading\"><a><\/a>DM<\/h3>\n\n\n\n<p>DM\uff08Direct 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class=\"wp-block-heading\"><a><\/a>\u5c55\u793a\u4f1a\u30fb\u30bb\u30df\u30ca\u30fc<\/h3>\n\n\n\n<p>\u5c55\u793a\u4f1a\u3084\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac\u3059\u308b\u3053\u3068\u3082\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u5c55\u793a\u4f1a\u306e\u5834\u5408\u3001\u5546\u54c1\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u671b\u3081\u307e\u3059\u3002\u6765\u5834\u8005\u306f\u7279\u5b9a\u306e\u696d\u754c\u3084\u30b8\u30e3\u30f3\u30eb\u306e\u5546\u54c1\u3092\u898b\u308b\u305f\u3081\u306b\u5c55\u793a\u4f1a\u3078\u306e\u53c2\u52a0\u3092\u6c7a\u3081\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4e00\u5ea6\u306b\u591a\u304f\u306e\u96c6\u5ba2\u304c\u671b\u3081\u308b\u3053\u3068\u3082\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u6e96\u5099\u3084\u51fa\u5c55\u8cbb\u7528\u304c\u639b\u304b\u308b\u305f\u3081\u3001\u96c6\u5ba2\u9762\u3068\u8cbb\u7528\u9762\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u306b\u60a9\u307f\u3092\u62b1\u3048\u308b\u65b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac\u3059\u308b\u5834\u5408\u3001\u53c2\u52a0\u8cbb\u306e\u6709\u7121\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7121\u6599\u3067\u958b\u50ac\u3057\u305f\u5834\u5408\u306f\u591a\u304f\u306e\u65b9\u3092\u52b9\u7387\u7684\u306b\u96c6\u3081\u3089\u308c\u307e\u3059\u304c\u3001\u5fc5\u305a\u3057\u3082\u95a2\u5fc3\u304c\u9ad8\u3044\u9867\u5ba2\u3070\u304b\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001\u6709\u6599\u30bb\u30df\u30ca\u30fc\u306e\u5834\u5408\u306f\u96c6\u5ba2\u9762\u3067\u306f\u82e6\u52b4\u3057\u307e\u3059\u304c\u3001\u76ee\u7684\u610f\u8b58\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/h3>\n\n\n\n<p>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306f\u3001\u81ea\u793e\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u60c5\u5831\u3092\u30de\u30b9\u30b3\u30df\u3078\u6587\u66f8\u3067\u4f1d\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u3092\u6301\u3064\u7b2c\u4e09\u8005\u6a5f\u95a2\u304b\u3089\u60c5\u5831\u767a\u4fe1\u3092\u884c\u3044\u3001\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u611f\u3084\u5b89\u5fc3\u611f\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u4f01\u696d\u304b\u3089\u306e\u6ce8\u76ee\u5ea6\u3082\u9ad8\u304f\u3001\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u306b\u6210\u529f\u3059\u308c\u3070\u3001\u65b0\u305f\u306a\u53d6\u5f15\u3084\u696d\u52d9\u63d0\u643a\u306b\u767a\u5c55\u3059\u308b\u53ef\u80fd\u6027\u3082\u79d8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u306e\u6709\u7121\u306f\u4fdd\u8a3c\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u81ea\u793e\u306b\u95a2\u3059\u308b\u60c5\u5831\u3088\u308a\u3082\u9b45\u529b\u7684\u306a\u30cb\u30e5\u30fc\u30b9\u304c\u30de\u30b9\u30b3\u30df\u306b\u5c4a\u3044\u305f\u5834\u5408\u306f\u3001\u53d6\u308a\u4e0a\u3052\u3066\u3082\u3089\u3048\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u307e\u305f\u3001\u63b2\u8f09\u5185\u5bb9\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u81ea\u793e\u306e\u610f\u56f3\u3068\u7570\u306a\u308b\u5f62\u3067\u60c5\u5831\u304c\u5831\u9053\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u30c6\u30ec\u30a2\u30dd<\/h3>\n\n\n\n<p>\u30c6\u30ec\u30a2\u30dd\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u96fb\u8a71\u3092\u639b\u3051\u3001\u5546\u8ac7\u6a5f\u4f1a\u7372\u5f97\u3084\u5546\u54c1\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c6\u30ec\u30a2\u30dd\u306f\u3001\u4e00\u5ea6\u306b\u591a\u304f\u306e\u76f8\u624b\u3068\u63a5\u89e6\u3092\u56f3\u308c\u308b\u3053\u3068\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u76f8\u624b\u306e\u30aa\u30d5\u30a3\u30b9\u306b\u79fb\u52d5\u3059\u308b\u5fc5\u8981\u3082\u306a\u304f\u3001\u5bfe\u9762\u5546\u8ac7\u3088\u308a\u4f1a\u8a71\u3082\u77ed\u6642\u9593\u3067\u6e08\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u81ea\u8eab\u306e\u30cb\u30fc\u30ba\u3092\u81ea\u899a\u3067\u304d\u3066\u3044\u306a\u3044\u6f5c\u5728\u9867\u5ba2\u3068\u63a5\u89e6\u3067\u304d\u305f\u5834\u5408\u3001\u8ab2\u984c\u89e3\u6c7a\u3078\u5c0e\u304f\u5185\u5bb9\u3092\u63d0\u793a\u3067\u304d\u308c\u3070\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u3084\u5546\u54c1\u8cfc\u5165\u3078\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u30c6\u30ec\u30a2\u30dd\u306f\u5f93\u696d\u54e1\u3078\u639b\u304b\u308b\u8ca0\u62c5\u304c\u5927\u304d\u3044\u3053\u3068\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002100\u4ef6\u96fb\u8a71\u3092\u639b\u3051\u3066\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u304c1\u4ef6\u306e\u5834\u5408\u3082\u73cd\u3057\u304f\u306a\u304f\u3001\u76f8\u624b\u306b\u3088\u3063\u3066\u306f\u30af\u30ec\u30fc\u30e0\u3084\u7f75\u58f0\u3092\u6d74\u3073\u305b\u3089\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u52e4\u52d9\u6642\u9593\u306e\u5927\u534a\u3092\u5ea7\u3063\u305f\u72b6\u614b\u3067\u904e\u3054\u3059\u305f\u3081\u3001\u8170\u75db\u3092\u62db\u304f\u30ea\u30b9\u30af\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002\u5f93\u696d\u54e1\u3078\u639b\u304b\u308b\u5fc3\u8eab\u306e\u8ca0\u62c5\u304c\u5927\u304d\u304f\u3001\u6df1\u523b\u306a\u4f53\u8abf\u4e0d\u826f\u306b\u767a\u5c55\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u30c6\u30ec\u30a2\u30dd\u3092\u5229\u7528\u3059\u308b\u3079\u304d\u304b\u614e\u91cd\u306b\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.kobot.jp\/kobotcolumn\/2021\/09\/26\/teleapo\">\u30c6\u30ec\u30a2\u30dd\u3068\u306f\uff1f\u55b6\u696d\u3067\u6210\u679c\u3092\u3042\u3052\u308b\u30b3\u30c4\u3068\u6d3b\u7528\u3057\u305f\u3044\u30c4\u30fc\u30eb<\/a><\/li><\/ul>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5206\u985e<\/h2>\n\n\n\n<p>\u5546\u54c1\u8a8d\u77e5\u5ea6\u3084\u8cfc\u5165\u610f\u6b32\u306b\u5fdc\u3058\u3066\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u5bfe\u5fdc\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304b\u3089\u512a\u826f\u9867\u5ba2\u306b\u81f3\u308b\u307e\u3067\u306e\u904e\u7a0b\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30fbAwareness\uff1a\u8a8d\u77e5<\/li><li>\u30fbFamiliarity\uff1a\u89aa\u3057\u307f<\/li><li>\u30fbConsideration\uff1a\u691c\u8a0e<\/li><li>\u30fbPurchase\uff1a\u8cfc\u5165<\/li><li>\u30fbLoyalty\uff1a\u30d5\u30a1\u30f3<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Awareness\uff1a\u8a8d\u77e5<\/h3>\n\n\n\n<p>Awareness\uff1a\u8a8d\u77e5\u306f\u3001\u81ea\u793e\u5546\u54c1\u306b\u95a2\u3057\u3066\u8a8d\u77e5\u3057\u305f\u72b6\u614b\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u81ea\u8eab\u306e\u30cb\u30fc\u30ba\u306b\u6c17\u4ed8\u304d\u59cb\u3081\u305f\u6bb5\u968e\u3067\u3001\u4ed6\u793e\u5546\u54c1\u3082\u542b\u3081\u3066\u60c5\u5831\u53ce\u96c6\u306b\u52aa\u3081\u3066\u3044\u308b\u6bb5\u968e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u524d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u65b9\u304c\u591a\u3044\u305f\u3081\u3001SEO\u5bfe\u7b56\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u62e1\u5145\u306a\u3069\u3001\u81ea\u793e\u5546\u54c1\u3078\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u308b\u5bfe\u7b56\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Familiarity\uff1a\u89aa\u3057\u307f<\/h3>\n\n\n\n<p>Familiarity\uff1a\u89aa\u3057\u307f\u306f\u3001\u81ea\u793e\u5546\u54c1\u306b\u5bfe\u3057\u3066\u89aa\u3057\u307f\u3084\u8208\u5473\u3092\u899a\u3048\u3066\u3044\u308b\u6bb5\u968e\u3067\u3059\u3002\u65e2\u306b\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30d6\u30ed\u30b0\u3067\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u6b21\u306e\u884c\u52d5\u3078\u8e0f\u307f\u51fa\u3059\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a08\u3063\u3066\u3044\u308b\u72b6\u614b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u3053\u306e\u6bb5\u968e\u3067\u5f37\u5f15\u306a\u52e7\u8a98\u3084\u7a4d\u6975\u7684\u306aPR\u3092\u884c\u3046\u3068\u9867\u5ba2\u5074\u304c\u51b7\u3081\u3066\u3057\u307e\u3044\u3001\u95a2\u5fc3\u304c\u8584\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u306a\u3044\u9650\u308a\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u7dad\u6301\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u59a5\u5f53\u306a\u65b9\u6cd5\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb<a href=\"https:\/\/www.kobot.jp\/kobotcolumn\/2021\/04\/11\/inside-sales\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\uff1f\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f\u3068\u52b9\u7387\u7684\u306a\u3084\u308a\u65b9<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Consideration\uff1a\u691c\u8a0e<\/h3>\n\n\n\n<p>Consideration\uff1a\u691c\u8a0e\u306f\u3001\u81ea\u793e\u5546\u54c1\u306e\u8cfc\u5165\u3092\u771f\u5263\u306b\u691c\u8a0e\u3057\u3066\u3044\u308b\u6bb5\u968e\u3067\u3059\u3002\u512a\u826f\u9867\u5ba2\u306e\u80b2\u6210\u3078\u3064\u306a\u3052\u3089\u308c\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7af6\u5408\u4ed6\u793e\u3078\u596a\u308f\u308c\u306a\u3044\u3088\u3046\u3001\u7d20\u65e9\u3044\u884c\u52d5\u3092\u5fc3\u639b\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u55b6\u696d\u30de\u30f3\u304c\u5bfe\u9762\u5546\u8ac7\u3084Web\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u306b\u3066\u3001\u5546\u54c1\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u8aac\u660e\u3092\u884c\u3044\u3001\u9867\u5ba2\u3078\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e1\u30ea\u30c3\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u542b\u3081\u305f\u8aac\u660e\u3092\u884c\u3046\u3068\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u611f\u304c\u9ad8\u307e\u308a\u3001\u7d99\u7d9a\u7684\u306a\u5229\u7528\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Purchase\uff1a\u8cfc\u5165<\/h3>\n\n\n\n<p>Purchase\uff1a\u8cfc\u5165\u306f\u3001\u5546\u54c1\u8cfc\u5165\u306b\u81f3\u3063\u305f\u6bb5\u968e\u3067\u3059\u3002\u4eca\u5f8c\u306e\u30ea\u30d4\u30fc\u30c8\u3078\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u5f15\u304d\u7d9a\u304d\u60c5\u5831\u767a\u4fe1\u3084\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306b\u52aa\u3081\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u53d6\u308a\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5bfe\u5fdc\u306e\u8cea\u304c\u826f\u3051\u308c\u3070\u7d99\u7d9a\u7684\u306a\u5229\u7528\u3092\u671f\u5f85\u3067\u304d\u3001\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Loyalty\uff1a\u30d5\u30a1\u30f3<\/h3>\n\n\n\n<p>Loyalty\uff1a\u30d5\u30a1\u30f3\u306f\u3001\u81ea\u793e\u5546\u54c1\u306b\u611b\u7740\u3092\u62b1\u3044\u3066\u3044\u308b\u72b6\u614b\u3092\u6307\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u5171\u611f\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u7c21\u5358\u306b\u4ed6\u793e\u3078\u306f\u6d41\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3067\u304d\u308b\u3068\u4ed6\u793e\u3068\u306e\u4fa1\u683c\u7af6\u4e89\u304b\u3089\u8131\u5374\u3067\u304d\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u7387\u3092\u4f38\u3070\u305b\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a1\u30f3\u306b\u3088\u308b\u62e1\u6563\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u3001\u30b3\u30b9\u30c8\u3092\u639b\u3051\u305a\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u7372\u5f97\u3078\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7ba1\u7406\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u5927\u304d\u304f3\u6bb5\u968e\u306b\u5206\u304b\u308c\u307e\u3059\u3002\u30d7\u30ed\u30bb\u30b9\u306b\u5fdc\u3058\u305f\u5bfe\u5fdc\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30fb\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/li><li>\u30fb\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/li><li>\u30fb\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u884c\u3046\u6bb5\u968e\u3092\u6307\u3057\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084SNS\u3001\u5c55\u793a\u4f1a\u306a\u3069\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u306b\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u81ea\u793e\u5546\u54c1\u306e\u7279\u5fb4\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u4f1d\u3048\u308b\u5f62\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u91cd\u8981\u306a\u306e\u306f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3067\u3059\u3002BtoC\u306e\u5834\u5408\u306f\u5bb6\u65cf\u69cb\u6210\u3084\u8da3\u5473\u3001\u5e74\u53ce\u306a\u3069\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3082\u542b\u3081\u305f\u5f62\u3067\u4eba\u7269\u50cf\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001BtoB\u306e\u5834\u5408\u306f\u53d6\u5f15\u4f01\u696d\u3068\u62c5\u5f53\u8005\u306e\u30da\u30eb\u30bd\u30ca\u3092\u4e21\u65b9\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f01\u696d\u306e\u5834\u5408\u3001\u4e8b\u696d\u5185\u5bb9\u3084\u58f2\u4e0a\u3001\u5f93\u696d\u54e1\u6570\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u62c5\u5f53\u8005\u306f\u6c7a\u88c1\u6a29\u306e\u6709\u7121\u3084\u52e4\u7d9a\u5e74\u6570\u3001\u8ab2\u984c\u5185\u5bb9\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/kobot.jp\/kobot_lab\/kobotcolumn\/2021\/09\/28\/lead-generation\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6cd5\u306f\uff1f\u6d3b\u7528\u3057\u305f\u3044\u30c4\u30fc\u30eb\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u5b9f\u65bd\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u6bb5\u968e\u3067\u3059\u3002\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u8cea\u306b\u3088\u3063\u3066\u8cfc\u5165\u3078\u767a\u5c55\u3059\u308b\u304b\u4ed6\u793e\u306b\u6d41\u308c\u308b\u304b\u304c\u6c7a\u307e\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u6bb5\u968e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u5f97\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u60c5\u5831\u63d0\u4f9b\u3092\u7d9a\u3051\u306a\u304c\u3089\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u5546\u54c1\u8cfc\u5165\u3084\u81ea\u793e\u5546\u54c1\u3092\u85a6\u3081\u3059\u304e\u308b\u3068\u9867\u5ba2\u5074\u304c\u5f15\u3044\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u4e01\u5be7\u306a\u5bfe\u5fdc\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.kobot.jp\/kobotcolumn\/2022\/01\/27\/lead-nurturing\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u80cc\u666f\u30fb\u624b\u6cd5\u30fb\u5b9f\u8df5\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5546\u54c1\u8cfc\u5165\u306e\u78ba\u7387\u304c\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9078\u5225\u3059\u308b\u6bb5\u968e\u3067\u3059\u3002\u524d\u63d0\u3068\u3057\u3066\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u304c\u81ea\u793e\u5546\u54c1\u306e\u8cfc\u5165\u306b\u95a2\u3057\u3066\u524d\u5411\u304d\u3067\u3042\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u3088\u3063\u3066\u8208\u5473\u304c\u9ad8\u307e\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u9867\u5ba2\u304c\u5546\u54c1\u306e\u5fc5\u8981\u6027\u3092\u3055\u307b\u3069\u611f\u3058\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u7121\u99c4\u306a\u884c\u52d5\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3082\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u4f34\u3046\u9867\u5ba2\u306e\u9078\u5225\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3092\u62c5\u5f53\u3059\u308b\u55b6\u696d\u30de\u30f3\u3078\u3064\u306a\u304e\u3001\u6210\u7d04\u3078\u3064\u306a\u3052\u307e\u3059\u3002\u4e00\u65b9\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u4f4e\u3044\u9867\u5ba2\u306f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u5f15\u304d\u7d9a\u304d\u63a5\u70b9\u3092\u6301\u3061\u3001\u4eca\u5f8c\u306e\u52d5\u5411\u3092\u4f3a\u3044\u307e\u3059\u3002<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u3078\u80b2\u6210\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/kobot.jp\/kobot_lab\/wp-content\/themes\/the-thor\/img\/dummy.gif\" data-layzr=\"\/kobot_lab\/wp-content\/uploads\/2022\/05\/\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210.jpeg\" alt=\"\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\" class=\"wp-image-7008\"\/><\/figure>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7d99\u7d9a\u7684\u306a\u8cfc\u5165\u304c\u671b\u3081\u308b\u512a\u826f\u9867\u5ba2\u3078\u80b2\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b21\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u5c0e\u5165\u3059\u308b<\/li><li>\u30fbMA\u3092\u5c0e\u5165\u3059\u308b<\/li><li>\u30fbSFA\u3092\u6d3b\u7528\u3059\u308b<\/li><li>\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u5c0e\u5165\u3059\u308b<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30e1\u30fc\u30eb\u3084Web\u4f1a\u8b70\u3092\u99c6\u4f7f\u3057\u3066\u95a2\u4fc2\u5f37\u5316\u3092\u56f3\u308b\u975e\u5bfe\u9762\u578b\u306e\u55b6\u696d\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u3001\u3069\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u52b9\u7387\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002\u9867\u5ba2\u306e\u3082\u3068\u3078\u79fb\u52d5\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u30011\u65e5\u306b\u591a\u304f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u63a5\u89e6\u3092\u56f3\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u65b0\u898f\u6848\u4ef6\u767a\u6398\u3084\u8cfc\u8cb7\u610f\u6b32\u306e\u53ef\u8996\u5316\u304c\u4e3b\u306a\u76ee\u7684\u3068\u306a\u308a\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u696d\u52d9\u306f\u5225\u306e\u55b6\u696d\u30de\u30f3\u304c\u62c5\u5f53\u3057\u307e\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u5bfe\u9762\u8a2a\u554f\u3092\u884c\u3046\u55b6\u696d\u30de\u30f3\u306b\u3064\u306a\u304e\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3078\u3068\u7d20\u65e9\u304f\u79fb\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u4f4e\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u5f15\u304d\u7d9a\u304d\u30e1\u30fc\u30eb\u3084Web\u4f1a\u8b70\u3067\u60c5\u5831\u767a\u4fe1\u3092\u7d99\u7d9a\u3057\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u4fdd\u3064\u306e\u304c\u4e00\u822c\u7684\u306a\u6d41\u308c\u3067\u3059\u3002\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u696d\u52d9\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u3064\u3064\u3001\u5c11\u306a\u3044\u4eba\u6570\u3067\u6700\u5927\u9650\u6210\u679c\u3092\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>MA\u3092\u5c0e\u5165\u3059\u308b<\/h3>\n\n\n\n<p>MA\uff08Market Automation\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3069\u306e\u7a0b\u5ea6\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u8cc7\u6599\u8acb\u6c42\u3001\u30bb\u30df\u30ca\u30fc\u3078\u306e\u53c2\u52a0\u6709\u7121\u306a\u3069\u3001\u904e\u53bb\u306e\u884c\u52d5\u5c65\u6b74\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u5316\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3055\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u52b9\u7387\u7684\u306b\u58f2\u308a\u8fbc\u307f\u3092\u639b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6210\u7d04\u7387\u5411\u4e0a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306fMA\u304c\u81ea\u52d5\u7684\u306b\u884c\u3046\u305f\u3081\u3001\u5f93\u696d\u54e1\u304c\u308f\u3056\u308f\u3056\u4f5c\u696d\u3092\u884c\u3046\u5fc5\u8981\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u81ea\u793e\u3067SNS\u3092\u904b\u7528\u3057\u3066\u3044\u305f\u5834\u5408\u306f\u3001SNS\u3068\u9023\u52d5\u3057\u305f\u60c5\u5831\u767a\u4fe1\u3084\u5e83\u544a\u63b2\u8f09\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u30b3\u30b9\u30c8\u3092\u639b\u3051\u305a\u306b\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u3078\u60c5\u5831\u3092\u767a\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8868\uff1aMA\u306e\u4e3b\u306a\u6a5f\u80fd<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\">\n<table style=\"height: 207px;border:solid 1px;\" width=\"100%\">\n<thead>\n<tr>\n<th style=\"background-color:#182355;color:#fff;\"><strong>\u6a5f\u80fd\u306e\u7a2e\u985e<\/strong><\/th>\n<th style=\"background-color:#182355;color:#fff;\"><strong>\u5185\u5bb9<\/strong><\/th>\n<th style=\"background-color:#182355;color:#fff;\"><strong>\u671f\u5f85\u3055\u308c\u308b\u52b9\u679c<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:solid 1px;\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u7ba1\u7406<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u5c65\u6b74<br>\n\u30fb\u8cc7\u6599\u8acb\u6c42\u306e\u6709\u7121<br>\n\u30fb\u30bb\u30df\u30ca\u30fc\u3084\u5c55\u793a\u4f1a\u3067\u5f97\u305f\u540d\u523a\u30c7\u30fc\u30bf<br>\n\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3078\u306e\u30af\u30ea\u30c3\u30af\u6709\u7121<br>\n\u30fb\u904e\u53bb\u306e\u53d6\u5f15\u5c65\u6b74<\/td>\n<td rowspan=\"5\" style=\"border:solid 1px;\">\u30fb\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406<br>\n\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u7387\u5316<br>\n\u30fb\u6210\u7d04\u7387\u5411\u4e0a<br>\n\u30fb\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u5f37\u5316<br>\n\u30fb\u4f4e\u30b3\u30b9\u30c8\u3067\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u65b9\u3078\u60c5\u5831\u3092\u767a\u4fe1<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u904e\u53bb\u306e\u884c\u52d5\u5c65\u6b74\u304b\u3089\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3055\u3092\u30b9\u30b3\u30a2\u5316<br>\n\u30fb\u30b9\u30b3\u30a2\u3092\u81ea\u52d5\u7b97\u51fa<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">\u30e1\u30fc\u30eb\u914d\u4fe1<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb<br>\n\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u30e1\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u56de\u6570\u7b97\u51fa<br>\n\u30fb\u30b5\u30a4\u30c8\u5185\u3067\u306e\u6ede\u5728\u6642\u9593<br>\n\u30fb\u30a2\u30af\u30bb\u30b9\u3057\u305f\u9867\u5ba2\u306e\u696d\u7a2e\u3084\u4f01\u696d\u898f\u6a21\u3092\u53ef\u8996\u5316<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">SNS\u3068\u306e\u9023\u52d5<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u5e83\u544a\u63b2\u8f09<br>\n\u30fbSNS\u304b\u3089\u306e\u60c5\u5831\u767a\u4fe1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/kobot.jp\/kobot_lab\/kobotcolumn\/2021\/04\/17\/marketing-automation\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u3068\u306f\uff1f\u5e02\u5834\u898f\u6a21\u30fb\u30c4\u30fc\u30eb\u3068\u6a5f\u80fd\u30fb\u6d3b\u7528\u4e8b\u4f8b<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>SFA\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n\n\n\n<p>SFA\uff08Sales Force Automation\uff1a\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u306f\u9867\u5ba2\u60c5\u5831\u3084\u5546\u8ac7\u306e\u9032\u6357\u72b6\u6cc1\u3001\u55b6\u696d\u30de\u30f3\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3068\u58f2\u4e0a\u62e1\u5927\u3092\u5b9f\u73fe\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>MA\u3068\u306f\u7570\u306a\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u5f37\u5316\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u304c\u671b\u3081\u308b\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002\u9867\u5ba2\u5225\u306e\u5546\u8ac7\u72b6\u6cc1\u53ef\u8996\u5316\u306b\u3088\u3063\u3066\u3001\u53d7\u6ce8\u78ba\u7387\u3084\u6848\u4ef6\u898f\u6a21\u3001\u53d7\u6ce8\u4e88\u5b9a\u65e5\u306a\u3069\u3092\u8003\u616e\u3057\u305f\u884c\u52d5\u8a08\u753b\u3092\u7acb\u6848\u3067\u304d\u3001\u7121\u99c4\u306a\u884c\u52d5\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u9867\u5ba2\u3078\u7a4d\u6975\u7684\u306b\u63a5\u89e6\u3092\u56f3\u3063\u3066\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u6210\u7d04\u7387\u5411\u4e0a\u3078\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002\u63d0\u6848\u306b\u884c\u304d\u8a70\u307e\u3063\u305f\u5834\u5408\u3067\u3082\u4e0a\u53f8\u304c\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u3066\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u4e0d\u8db3\u306b\u4f34\u3046\u5931\u6ce8\u5897\u52a0\u306b\u60a9\u307e\u3055\u308c\u308b\u5fc3\u914d\u306f\u8981\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5546\u8ac7\u6642\u9593\u3084\u63d0\u6848\u5546\u54c1\u3001\u63d0\u6848\u66f8\u306a\u3069\u3001\u5546\u8ac7\u306b\u95a2\u3059\u308b\u60c5\u5831\u304cSFA\u4e0a\u3067\u4e00\u5143\u7ba1\u7406\u3055\u308c\u3066\u304a\u308a\u3001\u7d44\u7e54\u5168\u4f53\u3067\u306e\u30ca\u30ec\u30c3\u30b8\u5171\u6709\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002\u6210\u529f\u4f8b\u3092\u7d44\u7e54\u5168\u4f53\u3067\u5171\u6709\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u3084\u6210\u7d04\u7387\u5411\u4e0a\u306b\u3082\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8868\uff1aSFA\u306e\u4e3b\u306a\u6a5f\u80fd<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\">\n<table style=\"height: 207px;border:solid 1px;\" width=\"100%\">\n<thead>\n<tr>\n<th style=\"background-color:#182355;color:#fff;\"><strong>\u6a5f\u80fd\u306e\u7a2e\u985e<\/strong><\/th>\n<th style=\"background-color:#182355;color:#fff;\"><strong>\u5185\u5bb9<\/strong><\/th>\n<th style=\"background-color:#182355;color:#fff;\"><strong>\u671f\u5f85\u3055\u308c\u308b\u52b9\u679c<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:solid 1px;\">\u9867\u5ba2\u7ba1\u7406<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u4f01\u696d\u540d<br>\n\u30fb\u4f01\u696d\u306e\u6240\u5728\u5730<br>\n\u30fb\u62c5\u5f53\u8005\u306e\u9023\u7d61\u5148\u3084\u5f79\u8077<br>\n\u30fb\u9867\u5ba2\u3068\u306e\u904e\u53bb\u306e\u3084\u308a\u53d6\u308a<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406<br>\n\u30fb\u5f15\u7d99\u304e\u3084\u9000\u8077\u306b\u4f34\u3046\u62c5\u5f53\u5909\u66f4\u3067\u306e\u30c8\u30e9\u30d6\u30eb\u306e\u56de\u907f<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">\u6848\u4ef6\u7ba1\u7406<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u63d0\u6848\u5546\u54c1<br>\n\u30fb\u9032\u6357\u72b6\u6cc1<br>\n\u30fb\u53d7\u6ce8\u78ba\u7387<br>\n\u30fb\u6848\u4ef6\u898f\u6a21\uff08\u91d1\u984d\uff09<br>\n\u30fb\u53d7\u6ce8\u4e88\u5b9a\u65e5<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u884c\u52d5\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051<br>\n\u30fb\u7121\u99c4\u306a\u884c\u52d5\u306e\u524a\u6e1b<br>\n\u30fb\u6b63\u78ba\u306a\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">\u5546\u8ac7\u7ba1\u7406<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u904e\u53bb\u306e\u5546\u8ac7\u5c65\u6b74<br>\n\u30fb\u73fe\u72b6<br>\n\u30fb\u9867\u5ba2\u62c5\u5f53\u8005<br>\n\u30fb\u6848\u4ef6\u898f\u6a21<br>\n\u30fb\u63d0\u6848\u66f8<br>\n\u30fb\u6b21\u56de\u884c\u52d5\u4e88\u5b9a<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u6210\u7d04\u7387\u5411\u4e0a<br>\n\u30fb\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u30b5\u30dd\u30fc\u30c8\u3084\u30a2\u30c9\u30d0\u30a4\u30b9\u306e\u5b9f\u65bd<br>\n\u30fb\u6210\u529f\u4f8b\u306e\u5171\u6709<br>\n\u30fb\u55b6\u696d\u30de\u30f3\u306e\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u9867\u5ba2\u8a2a\u554f\u6570<br>\n\u30fb\u5546\u8ac7\u56de\u6570<br>\n\u30fb\u30a2\u30dd\u30a4\u30f3\u30c8\u6570<br>\n\u30fb\u63d0\u6848\u5546\u6750<br>\n\u30fb\u53d7\u6ce8\u78ba\u7387<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u90e8\u7f72\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30a2\u30c3\u30d7<br>\n\u30fb\u58f2\u4e0a\u4f4e\u8ff7\u306e\u539f\u56e0\u3092\u53ef\u8996\u5316<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">\u58f2\u4e0a\u4e88\u6e2c\u3068\u4e88\u5b9f\u7ba1\u7406<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u9867\u5ba2\u5225<br>\n\u30fb\u5546\u54c1\u5225<br>\n\u30fb\u55b6\u696d\u30de\u30f3\u5225<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u60c5\u5831\u3092\u53cd\u6620<br>\n\u30fb\u6b63\u78ba\u306a\u58f2\u4e0a\u4e88\u6e2c\u3092\u5b9f\u73fe<br>\n\u30fb\u4eba\u54e1\u914d\u7f6e\u3084\u55b6\u696d\u6226\u7565\u306e\u53c2\u8003\u60c5\u5831\u3068\u3057\u3066\u6d3b\u7528<\/td>\n<\/tr>\n<tr>\n<td style=\"border:solid 1px;\">\u305d\u306e\u4ed6<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406<br>\n\u30fb\u30bf\u30b9\u30af\u7ba1\u7406<br>\n\u30fb\u6d3b\u52d5\u5831\u544a<br>\n\u30fb\u30ef\u30fc\u30af\u30d5\u30ed\u30fc<br>\n\u30fb\u30c7\u30fc\u30bf\u96c6\u8a08<br>\n\u30fb\u30a2\u30e9\u30fc\u30c8\u901a\u77e5<\/td>\n<td style=\"border:solid 1px;\">\u30fb\u696d\u52d9\u52b9\u7387\u6539\u5584<br>\n\u30fb\u5bfe\u5fdc\u306e\u629c\u3051\u6f0f\u308c\u9632\u6b62<br>\n\u30fb\u7121\u99c4\u306a\u6b8b\u696d\u306e\u524a\u6e1b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.kobot.jp\/kobotcolumn\/2021\/05\/13\/what-is-sfa\">SFA\u3068\u306f\u3069\u3093\u306a\u6a5f\u80fd\u3092\u6301\u3063\u305f\u30c4\u30fc\u30eb\u30fb\u30b7\u30b9\u30c6\u30e0\uff1f\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/a><\/li><\/ul>\n\n\n\n<h3 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