{"id":6143,"date":"2022-06-10T00:24:02","date_gmt":"2022-06-09T15:24:02","guid":{"rendered":"https:\/\/kobot.jp\/kobot_lab\/kobot_column\/?p=6143"},"modified":"2025-08-08T11:55:54","modified_gmt":"2025-08-08T02:55:54","slug":"sales-kpi","status":"publish","type":"post","link":"https:\/\/kobot.jp\/kobot_lab\/sales\/sales-kpi\/","title":{"rendered":"\u55b6\u696d\u3067\u8a2d\u5b9a\u3059\u3079\u304dKPI\u3068\u306f\uff1f\u8a2d\u5b9a\u9805\u76ee\u4f8b\u3068KPI\u306e\u5fc5\u8981\u6027"},"content":{"rendered":"\n<p>BtoB\u5546\u6750\u3092\u53d6\u308a\u6271\u3046\u4f01\u696d\u304c\u696d\u7e3e\u3092\u4f38\u3070\u3059\u305f\u3081\u3001\u63b2\u3052\u3089\u308c\u305f\u58f2\u308a\u4e0a\u3052\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u826f\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u3001\u5546\u54c1\u529b\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u540c\u69d8\u306b\u300c\u3044\u304b\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u8a34\u3048\u304b\u3051\u3066\u5546\u54c1\u3092\u58f2\u308a\u6e80\u8db3\u3057\u3066\u3082\u3089\u3048\u308b\u304b\u300d\u3068\u3044\u3046\u300c\u55b6\u696d\u6d3b\u52d5\u300d\u3082\u307e\u305f\u91cd\u8981\u306a\u8981\u56e0\u3067\u3042\u308b\u3053\u3068\u306f\u3044\u3046\u307e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u8cea\u3092\u9ad8\u3081\u3001\u53d7\u6ce8\u30fb\u5951\u7d04\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u4f1a\u793e\u306e\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3059\u308b\u3002\u3053\u308c\u3053\u305d\u304c\u3001\u4f01\u696d\u306b\u304a\u3051\u308bBtoB\u55b6\u696d\u306e\u8ab2\u305b\u3089\u308c\u305f\u5f79\u5272\u3068\u3044\u3048\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u55b6\u696d\u306b\u304a\u3051\u308bKPI\u306e\u5fc5\u8981\u6027\u3084\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>KPI\u30fbKGI\u3068\u306f<\/h2>\n\n\n\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u8cea\u3092\u4e0a\u3052\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305a\u306f\u3001\u300c\u8a2a\u554f\u56de\u6570\u300d\u300c\u6848\u4ef6\u6570\u300d\u300c\u6210\u7d04\u7387\u300d\u306a\u3069\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u300cKPI\u300d\u300cKGI\u300d\u3068\u3044\u30462\u3064\u306e\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u8cea\u304c\u5411\u4e0a\u3057\u3001\u3055\u3089\u306b\u306f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3067\u306f\u3001\u305d\u306e\u300cKPI\u300d\u300cKGI\u300d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>KPI\u3068\u306f<\/h3>\n\n\n\n<p>KPI\u3068\u306f\u3001Key Performance Indicator\u306e\u7565\u79f0\u3067\u3001\u65e5\u672c\u8a9e\u3067\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u55b6\u696d\u306b\u304a\u3051\u308bKPI\u3068\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u4e0a\u3067\u3042\u3089\u304b\u3058\u3081\u5b9a\u3081\u305f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u76ee\u6a19\u306b\u95a2\u9023\u6027\u306e\u3042\u308b\u6307\u6a19\u306e\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u58f2\u4e0a\u9054\u6210\u300d\u3092\u76ee\u6a19\u306b\u3057\u305f\u5834\u5408\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u58f2\u308a\u4e0a\u3052\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u5f0f\u3067\u8868\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30fb\u58f2\u4e0a\uff1d\uff08\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\uff09\u00d7\uff08\u53d7\u6ce8\u4ef6\u6570\uff09<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3088\u3063\u3066\u3001\u58f2\u4e0a\u76ee\u6a19\u306b\u9054\u3059\u308b\u300c\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\u300d\u3068\u300c\u53d7\u6ce8\u4ef6\u6570\u300d\u306e\u5230\u9054\u30e9\u30a4\u30f3\u3092\u76ee\u6a19\u5024\u3068\u3057\u3066\u5b9a\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u300c\u305d\u306e\u53d7\u6ce8\u6848\u4ef6\u6570\u306b\u9054\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u55b6\u696d\u306e\u6848\u4ef6\u6570\u3092\u3007\u4ef6\u306b\u3059\u308c\u3070\u30af\u30ea\u30a2\u3067\u304d\u308b\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u9054\u6210\u306b\u5fc5\u8981\u306a\u6307\u6a19\u3092\u9006\u7b97\u3057\u3001\u4e2d\u9593\u76ee\u6a19\uff08\uff1dKPI\uff09\u3068\u3057\u3066\u305d\u308c\u305e\u308c\u5b9a\u3081\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u65e5\u3005\u306e\u55b6\u696d\u6d3b\u52d5\u3067KPI\u304c\u9054\u6210\u3067\u304d\u3066\u3044\u308b\u304b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u6700\u7d42\u7684\u306b\u58f2\u4e0a\u9054\u6210\u3092\u5b9f\u73fe\u3055\u305b\u308b\u3068\u3044\u3046\u6d41\u308c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/kobot.jp\/kobot_lab\/kobotcolumn\/2021\/08\/19\/what-kpi\">KPI\u3068\u306f\u4f55\u306a\u306e\u304b\uff1f\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>KGI\u3068\u306f<\/h3>\n\n\n\n<p>KGI\u3068\u306fKey Goal Indicator\u306e\u7565\u79f0\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002KPI\u304c\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u300c\u904e\u7a0b\u300d\u3060\u3068\u3059\u308c\u3070\u3001KGI\u306f\u305d\u306e\u300c\u76ee\u6a19\u300d\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KGI\u3092\u7acb\u3066\u308b\u306b\u3042\u305f\u3063\u3066\u6c17\u3092\u3064\u3051\u305f\u3044\u306e\u304c\u3001\u76ee\u6a19\u306e\u6570\u5024\u306b\u73fe\u5b9f\u6027\u3084\u6839\u62e0\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u307e\u3067\u306e\u5b9f\u7e3e\u30d9\u30fc\u30b9\u3067\u3001\u300c\u53d7\u6ce8\u4ef6\u6570\u304c\u3007\u4ef6\u3067\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u304c\u3007\u5186\u3060\u304b\u3089\u3001KGI\u3092\u3007\u5186\u306b\u8a2d\u5b9a\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u6839\u62e0\u306b\u57fa\u3065\u304d\u3001\u304b\u3064\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/kobot.jp\/kobot_lab\/kobotcolumn\/2022\/02\/05\/what-is-kgi\">KGI\u3068\u306f\u3069\u3093\u306a\u610f\u5473\u304b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01\u8a2d\u5b9a\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>KPI\u306e\u5fc5\u8981\u6027<\/h2>\n\n\n\n<p>\u3067\u306f\u3001\u306a\u305cKPI\u304c\u5fc5\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u305d\u3082\u305d\u3082\u58f2\u308a\u4e0a\u3052\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3057\u53d7\u3051\u53d6\u308b\u4ee3\u91d1\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3001\u304a\u5ba2\u69d8\u306b\u5bfe\u3057\u3066\u4ee5\u4e0b\u306e\u5bfe\u5fdc\uff08\u3044\u308f\u3086\u308b\u55b6\u696d\u6d3b\u52d5\uff09\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30fb\u304a\u5ba2\u69d8\u306e\u3068\u3053\u308d\u306b\u8a2a\u554f<\/li><li>\u30fb\u304a\u5ba2\u69d8\u304c\u62b1\u3048\u308b\u554f\u984c\u70b9\u30fb\u6539\u5584\u70b9\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u6700\u9069\u306a\u5546\u54c1\u3092\u63d0\u6848<\/li><li>\u30fb\u304a\u5ba2\u69d8\u304b\u3089\u8cfc\u5165OK\u306e\u8fd4\u7b54\u3092\u3082\u3089\u3046(\u53d7\u6ce8\u3059\u308b)\u203bNG\u306e\u5834\u5408\u306f\u5931\u6ce8<\/li><li>\u30fb\u7d0d\u54c1\u6e96\u5099\u3092\u884c\u3046<\/li><li>\u30fb\u7d0d\u54c1\u3057\u4ee3\u91d1\u306e\u5165\u91d1\u78ba\u8a8d\u3092\u884c\u3046<\/li><li>\u30fb\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u3092\u958b\u59cb\u3059\u308b<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5bfe\u5fdc\u306b\u306f\u3001\u300c\u55b6\u696d\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u300d\u300c\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\u300d\u300c\u53d7\u6ce8\u6848\u4ef6\u6570\u300d\u300c\u8a2a\u554f\u56de\u6570\u300d\u300c\u55b6\u696d\u306e\u6848\u4ef6\u6570\u300d\u300c\u6210\u7d04\u7387\u300d\u3068\u3044\u3063\u305f\u8981\u7d20\u304c\u542b\u307e\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u304a\u3088\u3073\u58f2\u4e0a\u306b\u306f\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u6b21\u306e\u3088\u3046\u306a\u95a2\u4fc2\u304c\u6210\u308a\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30fb\u55b6\u696d\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3092\u77ed\u304f\u3059\u308c\u3070\u58f2\u308a\u4e0a\u3052\u304c\u5411\u4e0a\u3059\u308b<\/li><li>\u30fb\u53d7\u6ce8\u6848\u4ef6\u6570\u3092\u5897\u3084\u305b\u3070\u58f2\u308a\u4e0a\u3052\u304c\u5411\u4e0a\u3059\u308b<\/li><li>\u30fb\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\u3092\u9ad8\u304f\u3059\u308b\u3068\u58f2\u308a\u4e0a\u3052\u304c\u5411\u4e0a\u3059\u308b<\/li><li>\u30fb\u55b6\u696d\u306e\u6848\u4ef6\u6570\u304c\u5897\u3048\u308c\u3070\u53d7\u6ce8\u6848\u4ef6\u6570\u304c\u5897\u3048\u308b<\/li><li>\u30fb\u6210\u7d04\u7387\u304c\u5411\u4e0a\u3059\u308c\u3070\u53d7\u6ce8\u6848\u4ef6\u6570\u304c\u5897\u3048\u308b<\/li><li>\u30fb\u8a2a\u554f\u56de\u6570\u304c\u5897\u3048\u308c\u3070\u55b6\u696d\u306e\u6848\u4ef6\u6570\u304c\u5897\u3048\u308b<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u6b21\u306e\u3088\u3046\u306b\u4e00\u9023\u306e\u6d41\u308c\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u7d50\u679c\u7684\u306b\u58f2\u308a\u4e0a\u3052\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30fb\u4e00\u9023\u306e\u6d41\u308c\u306e\u671f\u9593\u3092\u77ed\u304f\u3059\u308b\uff08\uff1d\u55b6\u696d\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3092\u77ed\u304f\u3059\u308b\uff09<\/li><li>\u30fb\u8a2a\u554f\u56de\u6570\u3092\u5897\u3084\u3059<\/li><li>\u30fb\u55b6\u696d\u306e\u6848\u4ef6\u6570\u3092\u5897\u3084\u3059<\/li><li>\u30fb\u53d7\u6ce8\u5358\u4fa1\u3092\u9ad8\u3081\u308b<\/li><li>\u30fb\u6210\u7d04\u6570\u3092\u5897\u3084\u3059<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u58f2\u308a\u4e0a\u3052\u3092KGI\u3068\u3057\u3001\u3053\u308c\u3089\u306e\u300c\u55b6\u696d\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u300d\u300c\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\u300d\u300c\u53d7\u6ce8\u6848\u4ef6\u6570\u300d\u300c\u8a2a\u554f\u56de\u6570\u300d\u300c\u55b6\u696d\u306e\u6848\u4ef6\u6570\u300d\u300c\u6210\u7d04\u7387\u300d\u3092\u6570\u5024\u76ee\u6a19\uff08KPI\uff09\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u90e8\u5185\u306e\u52d5\u5411\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u55b6\u696d\u30de\u30f3\u306b\u9069\u5b9c\u6307\u5c0e\u3092\u884c\u3044\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u76ee\u6a19\uff08KGI\uff09\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u6d41\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<p>KGI\u30fbKPI\u3092\u8a2d\u5b9a\u3057\u3001\u793e\u54e1\u4e00\u4eba\u3072\u3068\u308a\u304c\u7d44\u7e54\u7684\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u3053\u3068\u306b\u3088\u308a\u3001\u55b6\u696d\u6d3b\u52d5\u304c\u6700\u9069\u5316\u3055\u308c\u308b\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u3001KPI\u306b\u3088\u308b\u8a2d\u5b9a\u306f\u5fc5\u8981\u306a\u3082\u306e\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>KPI\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u306f<\/h2>\n\n\n\n<p>\u7d9a\u3044\u3066\u3001KPI\u3092\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u304b\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>KPI\u3092\u55b6\u696d\u6d3b\u52d5\u306e\u4e2d\u3067\u904b\u7528\u3057\u3066\u3044\u304f\u306b\u306f\u3001KPI\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u69cb\u7bc9\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002KPI\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u306f\u3001\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u9802\u70b9\u3068\u3057\u3001\u305d\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306aKPI\u3092\u9054\u6210\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u3092\u69cb\u9020\u7684\u306b\u793a\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>KGI\u304b\u3089\u4e00\u756a\u9060\u3044\uff08\u679d\u5148\u306b\u3042\u305f\u308b\uff09KPI\u3092\u30b9\u30bf\u30fc\u30c8\u3068\u3057\u3001KGI\u306e\u65b9\u306b\u5411\u304b\u3063\u3066\u9806\u6b21\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\u3002\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u304c\u306a\u304b\u3063\u305f\u308a\u898b\u3048\u308b\u5316\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3001\u7ba1\u7406\u8077\u306e\u982d\u306e\u4e2d\u306b\u3057\u304b\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u72b6\u6cc1\u306e\u5834\u5408\u3001\u30c1\u30fc\u30e0\u5358\u4f4d\u306b\u3088\u308b\u554f\u984c\u610f\u8b58\u3092\u5171\u6709\u3057\u306b\u304f\u3044\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001KGI\u3084KPI\u306e\u8a2d\u5b9a\u3092\u884c\u3046\u4e0a\u3067\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u30d5\u30ed\u30fc\u3067\u3001\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u4f55\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304b\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u55b6\u696d\u6d3b\u52d5\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6307\u5c0e\u3059\u308b\u3068\u3044\u3046\u6d41\u308c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KPI\u306e\u8a2d\u5b9a\u306b\u5fc5\u8981\u306a\u9805\u76ee\u306e\u4f8b<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/kobot.jp\/kobot_lab\/wp-content\/themes\/the-thor\/img\/dummy.gif\" data-layzr=\"\/kobot_lab\/wp-content\/uploads\/2022\/02\/\u55b6\u696d\u306eKPI\u9805\u76ee.png\" alt=\"\u55b6\u696d\u306eKPI\u9805\u76ee\" class=\"wp-image-6146\"\/><\/figure>\n\n\n\n<p>KPI\u306e\u5185\u5bb9\u306f\u4f01\u696d\u3084KGI\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u3053\u308c\u304c\u6b63\u89e3\u3068\u3044\u3063\u305f\u3082\u306e\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u4e00\u822c\u7684\u306bBtoB\u55b6\u696d\u306b\u304a\u3044\u3066\u306f\u58f2\u308a\u4e0a\u3052\u3092\u6700\u7d42\u76ee\u6a19\uff08\uff1dKGI\uff09\u3068\u3057\u3001\u58f2\u308a\u4e0a\u3052\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u55b6\u696d\u306b\u95a2\u3059\u308bKPI\uff08\u4e2d\u9593\u76ee\u6a19\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u304c\u591a\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u4ee3\u8868\u7684\u306aKPI\u3068\u305d\u308c\u305e\u308c\u306eKPI\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u53d6\u308b\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u306a\u304a\u3001\u3053\u3053\u3067\u7d39\u4ecb\u3059\u308bKPI\u306f\u3001\u3042\u304f\u307e\u3067\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u55b6\u696d\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\uff08\u53d7\u6ce8\u671f\u9593\uff09<\/h3>\n\n\n\n<p>\u300c\u55b6\u696d\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u5546\u8ac7\u3068\u9032\u3081\u53d7\u6ce8\u3059\u308b\u300d\u3053\u306e\u958b\u59cb\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u671f\u9593\u306e\u3053\u3068\u3092\u3001\u55b6\u696d\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3068\u3044\u3044\u307e\u3059\u3002\u3053\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306e\u9577\u3055\u306b\u3088\u3063\u3066\u58f2\u4e0a\u984d\u304c\u5de6\u53f3\u3055\u308c\u308b\u305f\u3081\u3001KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u3079\u304d\u8981\u7d20\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3092\u77ed\u7e2e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u5206\u6b21\u306e\u6848\u4ef6\u5bfe\u5fdc\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001 \u58f2\u308a\u4e0a\u3052\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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