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class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5c5e\u3059\u308b\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u30c6\u30ad\u30b9\u30c8\u3084\u97f3\u58f0\u3068\u3057\u3066\u4fdd\u5b58\u3057\u305f\u308a\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u306b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u9001\u4fe1\u3057\u305f\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u81ea\u52d5\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3084\u96fb\u8a71\u306a\u3069\u306e\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5358\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u30bb\u30fc\u30eb\u30b9\u30c6\u30c3\u30af\u306e\u4e3b\u306a\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kobot.jp\/kobot_lab\/wp-content\/themes\/the-thor\/img\/dummy.gif\" data-layzr=\"\/kobot_lab\/wp-content\/uploads\/2021\/07\/\u30bb\u30fc\u30eb\u30b9\u30c6\u30c3\u30af\u30c4\u30fc\u30eb.png\" alt=\"\u30bb\u30fc\u30eb\u30b9\u30c6\u30c3\u30af\u30c4\u30fc\u30eb\" class=\"wp-image-3956\"\/><\/figure>\n\n\n\n<p>\u7d9a\u3044\u3066\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30c6\u30c3\u30af\u306e\u30c4\u30fc\u30eb\u306e\u7a2e\u985e\u3092\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002\u300cSFA\u300d\u300cCRM\u300d\u300cMA\u300d\u306e3\u3064\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SFA<\/h3>\n\n\n\n<p>SFA\u306f\u300cSales Force Automation\u300d\u306e\u7565\u79f0\u3067\u3059\u3002\u65e5\u672c\u8a9e\u3067\u306f\u300c\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\u300d\u307e\u305f\u306f\u300c\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>SFA\u306f\u4e3b\u306b\u300c\u55b6\u696d\u52a0\u901f\u30c4\u30fc\u30eb\u300d\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5c5e\u3057\u307e\u3059\u3002\u55b6\u696d\u6d3b\u52d5\u306e\u8a18\u9332\u3084\u9032\u6357\u72b6\u6cc1\u306e\u7ba1\u7406\u306a\u3069\u3001\u55b6\u696d\u6d3b\u52d5\u306b\u95a2\u9023\u3059\u308b\u696d\u52d9\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u4ea4\u6e09\u30d7\u30ed\u30bb\u30b9\u3068\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u6357\u72b6\u6cc1\u3092\u53ef\u8996\u5316\u3057\u3066\u7ba1\u7406\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u306e\u751f\u7523\u6027\u3068\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.kobot.jp\/kobotcolumn\/2021\/06\/13\/comparison-sfa\" target=\"_blank\">SFA\u30c4\u30fc\u30eb15\u7a2e\u985e\u3092\u6bd4\u8f03\uff01\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM<\/h3>\n\n\n\n<p>CRM\u306f\u300cCustomer Relationship Management\u300d\u306e\u7565\u79f0\u3067\u3059\u3002\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30c4\u30fc\u30eb\u300d\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30c4\u30fc\u30eb\u300d\u300c\u30b3\u30f3\u30bf\u30af\u30c8\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u300d\u306a\u3069\u306e\u5e83\u3044\u30ab\u30c6\u30b4\u30ea\u306b\u307e\u305f\u304c\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u5e74\u9f62\u3084\u6240\u5728\u5730\u3001\u904e\u53bb\u306e\u53d6\u5f15\u5c65\u6b74\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u306e\u60c5\u5831\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7ba1\u7406\u3055\u308c\u305f\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u306b\u5fdc\u3058\u305f\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u3089\u306b\u5408\u308f\u305b\u305f\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kobot.jp\/kobotcolumn\/2021\/06\/10\/crm-tools\" target=\"_blank\" rel=\"noreferrer noopener\">CRM\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u7121\u6599\u30fb\u6709\u6599\u5225\u304a\u3059\u3059\u308115\u9078\uff06\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MA<\/h3>\n\n\n\n<p>MA\u3068\u300cMarketing Automation\u300d\u306e\u7565\u79f0\u3067\u3059\u3002\u65e5\u672c\u8a9e\u3067\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u547c\u3070\u308c\u305f\u308a\u3001\u65e5\u672c\u8a9e\u3067\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u300d\u3068\u8a33\u3055\u308c\u305f\u308a\u3059\u308b\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>MA\u306f\u300c\u30b3\u30f3\u30bf\u30af\u30c8\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u300d\u3068\u306e\u95a2\u9023\u6027\u304c\u7279\u306b\u9ad8\u3044\u3067\u3059\u3002MA\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4eca\u5f8c\u9867\u5ba2\u306b\u306a\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u300c\u30ea\u30fc\u30c9\u9867\u5ba2\u300d\u306b\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kobot.jp\/kobotcolumn\/2021\/04\/17\/marketing-automation\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u3068\u306f\uff1f\u5e02\u5834\u898f\u6a21\u30fb\u30c4\u30fc\u30eb\u3068\u6a5f\u80fd\u30fb\u6d3b\u7528\u4e8b\u4f8b<\/a><\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u30bb\u30fc\u30eb\u30b9\u30c6\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308b\u3046\u3048\u3067\u597d\u307e\u3057\u3044\u80fd\u529b\u30fb\u30b9\u30ad\u30eb<\/h2>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u30bb\u30fc\u30eb\u30b9\u30c6\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308b\u3046\u3048\u3067\u6c42\u3081\u3089\u308c\u308b\u80fd\u529b\u3084\u3001\u6301\u3063\u3066\u3044\u308b\u3068\u597d\u307e\u3057\u3044\u30b9\u30ad\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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